Co-founders: Jeff LeBlanc, Todd Lawton
Mission: celebrating the world’s great stories through fashion.
In their own words:
“How we read is changing as we move further into the digital age. It’s unclear what the role of the book cover will be in this new era, but we feel it’s more important than ever to reflect on our own individual experience with great literary art before it’s forever changed.”
Out-of-print book covers of 21 well-known books (in America) on t-shirts, fleece shirts, iPhone cases and e-reader jackets.
Location: Brooklyn, N.Y.
Partner: Books for Africa: non-profit in St Paul, Minnesota: Every time one t-shirt sells, a book is donated to the partner. Has been sending books to libraries, schools and community centers in Africa since 1988.
1.9 million books sent to 21 African countries including Ghana, Ethiopia and Nigeria in 2011 alone.